“Over the past two decades I’ve partnered with senior executives spearheading change at some of the world’s most admired companies such as Microsoft, Google, J.P. Morgan, Johnson & Johnson, GSK etc., as well as fast-growing scale-ups.

Wearing multiple hats over time - as a leader, advisor, executive coach, facilitator, entrepreneur - has given me an insider-outsider perspective into a core question: 

What does it take to master continuous change; rather than being swamped by it? 

I have come to believe that how we make change needs to change; and that clients require a different kind of support in today’s complex landscape. Linear, expensive, top-down ‘change management programs’ simply don’t cut it anymore. Instead, we need: 

• Change that feels personal: Starting from clarity of purpose and speaking to people on both a logical and emotional level

• Change that is co-created: Making change ‘with’ rather than ‘to’, and tapping the power of lateral networks and relationships 

• Change that is pragmatic, iterative and interactive: Approaching change as a series of targeted interventions, with a dynamic test-learn-course correct mindset

We can make change flow better by harnessing its deep psychology, rather than pushing harder. 

My personal ‘why’ is helping leaders & their teams navigate their ‘change odyssey’ with the most effective tools I’ve gathered in my rational-emotional kit. 

I’m motivated to put my practices, drawing on strategy, behavioural sciences, systems thinking, storytelling and mindfulness, in service of my clients’ bold and enduring change-making.”

Alina Costache - Founder